Course details

Course description:

This course is designed exclusively for Spryker Solution Partners that want to sell Spryker effectively. It will introduce you to how we see the world of (e)Commerce evolving, how Spryker is to be positioned and what problems the customer can solve with Spryker.


Format: Online course                         Price: €1,000 excl. VAT per person     

Accreditation: Certification Exam        Language: English, partially in German                              


Target audience: Sales and Pre Sales Managers, Director Sales, Sales Development Representatives and anyone willing to know how to sell Spryker efficiently

Duration: 8 hours of studying during 2 weeks 


What will you be able to do after the course?

  • You will be able to recognize common IT challenges and know how Spryker can help

  • You will be able to tell customers the Spryker story

  • You will be able to list Spryker key values and name main features of Spryker products

  • You will be able to define Spryker USP (Unique Selling Proposition)

  • You will be able to work with different buyer personas

  • … and many more


Prerequisites:

  • Be a Spryker Solution Partner

  • Experience in Sales

  • Common knowledge about developments in the ecommerce and tech market


What will you get after completing the course?

The next step is to register for the exam, if you pass - you will be awarded the Spryker Partner Sales Certificate valid for 1 year.

Course curriculum

  • 01

    Welcome to the Spryker Partner Sales Training

    • Welcome to the Spryker Partner Sales Training

  • 02

    Module 1. What is Spryker

    • Module overview: What is Spryker

    • Lesson 1. Why Was Spryker Founded?

    • Lesson 2. Spryker Story

  • 03

    Module 2. E-commerce Challenges

    • Module overview: E-commerce Challenges

    • Lesson 1. Webinar "Innovate or Die"

    • Lesson 2. {GER} 10 Beste Practises - oder wie man ein Commerce-Project (nicht) bauen sollte

  • 04

    Module 3. The Spryker Basics

    • Module overview: The Spryker Basics

    • Lesson 1. Spryker - Brief Overview

  • 05

    Quiz 1. Test Your Knowledge

    • Test Your Knowledge

  • 06

    Module 4. Spryker Dive In

    • Module overview: Spryker Dive In

    • Lesson 1. Spryker Company. Recap

    • Quiz 2. Test Your Knowledge

    • Lesson 2. E-commerce challenges. Recap

    • Lesson 3. Change, Speed and the MVP

    • Quiz 3. Test Your Knowledge

    • Lesson 4. Digital Transformation

    • Quiz 4. Test Your Knowledge

    • Lesson 5. Tell me more about the Spryker System

    • Lesson 6. Introduction to Spryker OS

    • Quiz 5. Test Your Knowledge

    • Lesson 7. Increase Productivity with Spryker OS

    • Quiz 6. Test Your Knowledge

    • Lesson 8. What Makes Spryker Unique

    • Quiz 7. Test Your Knowledge

    • Lesson 9. Spryker Customers (B2C, B2B)

  • 07

    Module 5. Spryker Brings Value. Customer KPIs

    • Module overview: Spryker Brings Value. Customer KPIs

    • Lesson 1. {GER} Was für Probleme löst das Spryker Commerce OS?

    • Lesson 2. {GER} Wie hilft Spryker Unternehmen dabei ihre Ziele zu erreichen?

    • Lesson 3. {GER} Wie hilft Spryker Kunden bei der Transformation?

    • Lesson 4. {GER} Wie hilft Spryker Unternehmen?

    • Lesson 5. {GER} Wie hilft Spryker Kunden zu besseren ROIs?

    • Quiz 8. Test Your Knowledge

  • 08

    Module 6. Spryker Products and Technology

    • Module overview: Spryker Products and Technology

    • Lesson 1. Spryker Products Overview

    • Lesson 2. {GER, OPTIONAL} Spryker Product Training

    • Lesson 3. Headless Commerce. Demo

    • Lesson 4. Glue API

    • Lesson 5. B2B Suite. Webinar

    • Lesson 6. B2B Suite walk-through

    • Lesson 7. B2C Suite walk-through

    • Lesson 8. Product Information System in Spryker B2C

    • Lesson 9. Spryker Marketplace

    • Lesson 10. Voice. Demo Case

    • Lesson 11. Configurable Bundles. Demo Case

  • 09

    Module 7. Why Do Customers Choose Spryker

    • Module overview: Why Do Customers Choose Spryker

    • Lesson 1. Six Reasons to Opt for Spryker

    • Lesson 2. Spryker Custom Software vs. Standard Software

    • Lesson 3. Technology Ownership

    • Quiz 9. Test Your Knowledge

    • Lesson 4. How Does Spryker Make Replatforming Easy

    • Lesson 5. Customer Centricity Matters

    • Lesson 6. Modularity Approach

    • Lesson 7. Spryker Middleware

    • Lesson 8. Touchpoints. Demo

  • 10

    Module 8. Why Does the Herd of Antelopes Win

    • Module overview: Why Does the Herd of Antelopes Win

    • Lesson 1. Spryker Competitive Analysis

    • Lesson 2. Magento Migration Guide

  • 11

    Module 9. Customer's Voice. Case Studies

    • Module overview: Customer's Voice. Case Studies

    • Lesson 1. Podcast: Why did Sourceability build Sourcengine with Spryker

    • Lesson 2. Case Studies. Part 1

    • Lesson 3. Case Studies. Part 2

    • Lesson 4. Case Studies. Part 3

    • Lesson 5. Case Studies. Part 4

    • Lesson 6. Use Case Overview by e-Commerce Maturity

    • Lesson 7. Testimonials

  • 12

    Module 10. How-To Sell

    • Module overview: How-To Sell

    • Lesson 1. Spryker Unique Selling Proposition

    • Lesson 2. Introduction to Spryker Buyers-Personas

    • Lesson 3. Buyer Personas Overview

    • Lesson 4. {ENG, GER} How to Communicate the Spryker Solution Benefits

    • Lesson 5. {GER} How to sell to different Functions - Marketing Entscheider

    • Lesson 6. {GER} How to sell to different Functions - Operations Entscheider

    • Lesson 7. {GER} How to sell to different Functions - IT-Entscheider

    • Lesson 8. {GER} How to sell to different Functions - eCommerce Entscheider

    • Lesson 9. {GER} How to sell to different Functions - CEO

    • Lesson 10. The Spryker Sales Process

    • Lesson 11. The Spryker Sales Process. MEDDIC

    • Lesson 12. The Spryker Sales Process. Qualification Guide

    • Lesson 13. Bid Strategy Meeting Template

    • Lesson 14. How-To Identify the Right Prospects

    • Lesson 15. {GER, OPTIONAL} How to Sell Spryker - Delivered by Andy Bacher, Senior Director Sales, Spryker

  • 13

    Module 11. Hone Your Story-Telling Skills

    • Module overview: Hone Your Story-Telling Skills

    • Lesson 1. White Paper. Tech Ownership

    • Lesson 2. White Paper. Conversational Commerce

    • Lesson 3. {GER} White Paper. Pharmacy

    • Lesson 4. White Paper. Smart Home

    • Lesson 5. White Paper. Digital Buyer

    • Lesson 6. White Paper. Car Commerce

    • Lesson 7. White Paper. B2B Amazon

    • Lesson 8. White Paper. B2B Transformers

    • Lesson 9. White Paper. B2B Best Practises

    • Lesson 10. Case Study. Gourmondo

    • Lesson 11. Case Study. Durst

    • Lesson 12. Case Study. Code Zero

    • Lesson 13. Case Study. Tom Tailor

    • Lesson 14. Case Study. Eigensonne

    • Lesson 15. Case Study. Certeo

    • Lesson 16. Case Study. Hardeck

    • Lesson 17. Case Study. Jumbo

    • Lesson 18. Case Study. Rose Bikes

    • Lesson 19. Case Study. FONDOF

    • Lesson 20. Case Study. Metro

    • Lesson 21. Case Study. ESA

    • Lesson 22. Case Study. Lekkerland

    • Lesson 23. Case Study. Hilti

    • Lesson 24. Case Study. Sourceability

    • Lesson 25. {GER} Kassenzone.de - E-commerce Spieltheorie & Therapie

  • 14

    Course Final

    • So, what's next...

    • Final Survey

FAQ

  • Can I take the certification exam without completing the course?

    No, it is required to take the online course before taking the exam for the first time.

  • How long will I have access to the course materials?

    You will have access to the course materials for two weeks after the course start date. After that time, your enrollment will expire and you will not be able to access the materials of the course.

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